social media

Do you know who is talking about your brand and what they are saying? We help brands to listen, understand and engage in conversations in a social media environment. Social media can be an incredible tool for a business, providing you with more customer insight, direct communication channels, and the ability to measure the effectiveness of these conversations closely.

social context:

Before your business can be a part of those conversations, you need to know what people are already talking about so you can determine how you can best contribute.

listening audit:

We help you listen to conversations throughout the social media spheres that are relevant to your brand, products, services, competitors and sector. Through conversation audits, influencer research or ongoing social media monitoring, we help you understand not just the volume and topics of these conversations, but also, the underlying issues and sentiments driving the conversations.

prepare:

Once we have a sense of what people are talking about, it is time to identify the appropriate people to talk to and help build out positive comments on your brand. We help you engage in social media by having meaningful conversations with people and igniting positive word of mouth. We can help you create an ‘inner circle’ of influencers who will become future evangelists and ensure that your brand is safeguarded in its chosen communities.

define your strategy:

Social media is comprised of many different platforms. Rather than trying to participate in all of them we recommend that clients begin with one or two that seem to make the most sense. Having an engagement strategy will help to determine how much time to devote to social media communications, what will be the focus areas for engagement, and of course, it will help to measure success.

engage:

Our social media engagement programmes include:

• Facebook campaigns
• B2B Campaigns
• Blogger Outreach
• Content Plans
• Buzz Monitoring
• Social Local
• Social Search
• Twitter management

In each of these areas, we combine our understanding of brands and marketing communications with strategic and technology skills to deliver the messaging or Return on Investment you are looking for in the Social Media space.

measurement:

Unlike other campaigns, measuring social media success begins by asking more questions: – Did we learn something about our customers that we didn’t know before??– Did our customers learn something about us??– Were we able to engage our customers in new conversations??– Do our employees have an effective new tool for external feedback and reputation management?

We also recommend using a tracking tools-a blog search engine that allows you to both track and graph topics as well as compare terms, and also, to help benchmark your company against your competitors and develop a scorecard to measure the overall success of the campaign.

what sets us apart from the rest?

We believe that Social Media has a role to play for clients to help them grow and manage their brands on line. To help them acquire new customers by reaching new customers and increasing engagement for more purchases. Or by supporting existing customers after purchase and building a strong online customer service presence. All our Social Media activity is measured against our agreed ROI targets.

The Social Media Digital Agency

Be in touch and we will talk you through what suits your best needs.

Contact Tim Pemberton, timp@thedigitalhouse.co.uk or 020 7539 6131 to discuss your Social Media requirements.